In today market in many Countries across the World, there is not a clear picture about Sales at Retailers
From USA to Spain, going through Countries like Italy, Canada, India, etc., Sales are still going up
But it is important to consider some insights to make sure the right decisions are taken to still drive growth to Categories in this unstable situation
Consumers are shopping with less frequency, but looking for bigger sizes. Actually basket sizes are larger. This should lead us to make decision in formats. But even for very short term decisions added value promotions and price promotions should consider this strategy.
Many consumers have not crossed to private label yet. Retailers should emphasize their high-end lines. Brands are still resilient to the current situation. Companies investing in marketing in the current economic situation will get away of it in stronger market position.
Some consumers are changing to price Retailers, but still much more are in conventional Retailers. Promotions are not the only key factor to raise sales. Innovation is still quite ahead as a driver for growth.
I think we should have different perceptions and understanding about how to continue generating SALES. Please let me know your comments and experiences.
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V-Count is the number one retail management software company in the world. We provide retailers with platforms to measure how customers behave in their physical stores. Visitor data is collected and analyzed using the V-Count Business Intelligence Platform. As a result, we are able to offer retail store owners simplified reports about their conversion rates, in-store trends, the effectiveness of their marketing campaigns, and so much more.
Within 30 days of leveraging V-Count’s retail analytics solutions, stores generally report a marked improvement in their bottom line.
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